I had a similar problem with my Powerbeats3; I threw away the box before I discovered that the only place the serial number was recorded was somewhere on the (discarded) box label. These particular Beats do not have the serial number printed anywhere on the device itself or cable. Normally, I wouldn't care about registering too much, but in this case I wanted to take advantage of the offer of 3 months credit toward apple music.
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Beats Serial Number Location
Look on the band connecting each earpiece to the other to locate your serial number. Enter the serial number of your headset, then select Verify My Serial Number. Follow the instructions on screen to download and run the Beats updater. To spot a fake pair of Beats headphones, start with the external packaging. Look at the printing of the letters, the trademark logos, and the quality of the plastic wrap. Once a box is opened, inspect the inside of the right ear to see if there’s a serial number. Go online to see if the serial number is valid or already in-use.
The solution was to plug the earphones into my macbook air usb port and selecting 'about this mac' from the apple menu. Under 'system report' I found that the earphones were listed under 'usb', complete with details, including the serial number. Also note that the beats updater will show you the serial number, but only during registration process; if you have already registered the beats, the updater tool will not show you their serial number.
Beats Serial Number Lookup
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Beats Serial Number Checker
Jan 16, 2017 2:35 PM